The frameworks that separate shippers from dreamers
Every decision ShipFit forces is backed by a framework that's been proven across thousands of launches. Here's every one. What it is, when to use it, and how ShipFit operationalizes it.
7 Powers
The 7 Powers, each with its benefit and its named barrier, plus the Power Progression that decides which of them a startup can realistically build and when.
AEIOU Framework
Activities, Environments, Interactions, Objects, Users. The AEIOU observation framework gives field research a structure so notes are comparable across sessions.
Aggregation Theory
Ben Thompson's Aggregation Theory: the three conditions, how aggregators commoditise suppliers, and why most companies calling themselves platforms are not aggregators.
Biomimicry
How biomimicry works as a design method, the function-first process that separates it from surface imitation, and its honest limits for software.
Blue Ocean Strategy
Kim and Mauborgne's framework in plain terms: the strategy canvas, the four actions, the six paths, and the tests that separate a blue ocean from a red one.
Brand Strategy Framework
The four layers of a brand strategy in dependency order, why teams start at the wrong one, and how to write a positioning statement a competitor could not copy.
Buyer Persona Canvas
Adele Revella's Five Rings of Buying Insight, the questions that produce each one, and why a persona built without buyer interviews informs no decision.
Confidence Scoring Framework
A method for scoring the reliability of the evidence behind a decision, so a well-researched conclusion and a confident guess stop looking identical.
Customer Journey Mapping
How to build a customer journey map that changes a decision: the stages, what to record at each, and why most maps document the process you already knew.
Design Thinking
The five-stage design thinking process from Stanford's d.school, what each stage produces, and the honest limits founders hit when they run it on a startup.
Disruptive Innovation Theory
Low-end and new-market disruption, why incumbents rationally ignore both, and why most things called disruptive are not disruptive in Christensen's sense.
Emotional Friction States Hierarchy
A five-state hierarchy for scoring how much a problem hurts: overwhelm, anxiety, frustration, fear and resignation, and what each one predicts about willingness to buy.
Empathy Maps
The four-quadrant empathy map from Dave Gray and Gamestorming: what goes in each quadrant, where the contradictions live, and why most maps are decoration.
Freemium Strategy
Freemium converts 2 to 5% of free users. The four conditions that have to hold before that arithmetic works, and why most B2B products fail at least one.
GTM Strategy Framework
The six parts of a go-to-market plan, the decision each one settles, and how to match a channel to your product rather than to your preferences.
ICE Scoring
ICE scoring ranks ideas by Impact times Confidence times Ease. How to score it honestly, where the arithmetic misleads, and how it really differs from RICE.
Jobs to be Done (JTBD)
The JTBD framework in plain terms: the four forces of progress, the switch timeline, and how the Christensen and Ulwick schools actually differ.
Market Context Assessment
A structured check on the external conditions around a market: regulation, technology, economics, behaviour and timing, and what each one changes about a launch decision.
MoSCoW
MoSCoW sorts features into Must, Should, Could and Won't against a fixed date. The 60% capacity rule is the part most teams drop, and dropping it breaks the method.
Pain Intensity Premium Modifier
A modifier that adjusts a baseline price by the emotional intensity of the problem it solves, and the sizeable caveats on using intensity as a pricing input.
Persona-Price Fit Validation
A validation check that the price you set matches the segment you researched, and the four ways a defensible price still ends up aimed at the wrong person.
Playing to Win
Lafley and Martin's strategy cascade: winning aspiration, where to play, how to win, capabilities, management systems, and why the middle two carry the weight.
Product-Led Growth
How product-led growth actually works: time to value, the self-serve threshold, why PLG is a distribution decision, and the conditions under which it fails.
SCAMPER
Substitute, combine, adapt, modify, put to another use, eliminate, reverse. A structured ideation technique, what it is good at, and what it cannot do.
Superhuman PMF Engine
Rahul Vohra's method for measuring product-market fit and improving it: the 40% benchmark, the survey mechanics that make it comparable, and the roadmap it produces.
The Lean Startup
Validated learning, the build-measure-learn loop, what an MVP actually is, the three engines of growth, and the ten pivots Ries names rather than one.
The Mom Test
The Mom Test is Rob Fitzpatrick's framework for customer interviews that generate real signal. Not praise. Three rules, applied step-by-step, with examples.
Usage-Based Pricing
How usage-based pricing works, the five tests a value metric has to pass, why hybrid models now dominate, and where consumption pricing quietly fails.
User Story and JTBD Mapping
How to get from a job statement to a prioritised backlog without losing the reason each item exists, using story mapping with jobs as the spine.
Value Proposition Canvas
Osterwalder's Value Proposition Canvas: the customer profile, the value map, and the fit test that most filled-in canvases quietly fail.
Value-Based Pricing
How to price against what the outcome is worth to the buyer rather than what it costs you to build, including how to find the number and where the method breaks.
Van Westendorp Price Sensitivity Meter
Four survey questions, four cumulative curves, four intersections. How to run the Van Westendorp price sensitivity meter, plot it, and read the price range.
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